With the release of ChatGPT’s shopping feature, there’s an exciting new way for users to find and purchase products or services. If you sell products, provide bookings or manage events, you now have a great opportunity to be surfaced directly inside ChatGPT’s responses when a user indicates a purchase intent. In this guide, we will … Read more
Every day, online shoppers are unknowingly influenced by internal, unconscious psychological triggers that drive decision making. There is a vast and often unexplored field for marketers: cognitive biases, or the short cuts our brain takes in decision making. These often result in automatic, predictable decision making that we often refer to as heuristics. In an … Read more
In the rapidly evolving SEO landscape, AI-generated content has become routine for quickly creating blog posts, product descriptions, etc. Although many AI tools are able to produce drafts in seconds, those drafts often lack the human quality and authenticity that readers (and Google) are expecting. Google’s content guidelines explicitly proclaim that high-quality, people-first content is … Read more
Cold Email Software: The Complete Guide Cold emailing has arrived and it is a great option for businesses looking to build a customer base and increase revenue. With that, cold emailing a large number of prospects can feel overwhelming and is a time-consuming process. This is just another area of cold email software that helps, … Read more
Are you interested in learning how to use large language models like ChatGPT to develop applications and products? There is an exciting video course available that offers best practices for using models like ChatGPT, and many common use cases and a section on custom chatbots. ChatGPT Prompt Engineering for Developers is available for a limited … Read more