Lumar (Deepcrawl) Review: An Enterprise Technical SEO Platform

If you manage a complex website and you’ve outgrown desktop crawlers, Lumar (formerly Deepcrawl) is likely the most complete “website intelligence” platform you can put at the center of your technical SEO, performance, and accessibility governance. After leading growth initiatives for 18+ years, I’ve used a lot of tools; at Eventbrite we rely on Lumar … Read more

Categories SEO

Google AI Overviews: The Real SEO Impact

1) What AI Overviews change in Google Search Google’s AI Overviews (AIO) generate short, AI-written snapshots at the top of the SERP with links you can tap to go deeper. Google positions them as a “jumping-off point” for complex questions, not a replacement for publishers. Practically, AIOs compress discovery, push classic blue links down, and … Read more

How to Prepare Your Website for ChatGPT’s Shopping Results

With the release of ChatGPT’s shopping feature, there’s an exciting new way for users to find and purchase products or services. If you sell products, provide bookings or manage events, you now have a great opportunity to be surfaced directly inside ChatGPT’s responses when a user indicates a purchase intent. In this guide, we will … Read more