Lorenzo Solís 
Tips for writing a winning entry by Lorenzo Solís, judge for the Global Search Awards, UK Search Awards and MENA Search Awards What judges actually score and how to reverse-engineer your entry Great work doesn’t automatically translate into great entries. Judges score what’s on the page, not what’s in your head. When you sit down … Read more
1) What AI Overviews change in Google Search Google’s AI Overviews (AIO) generate short, AI-written snapshots at the top of the SERP with links you can tap to go deeper. Google positions them as a “jumping-off point” for complex questions, not a replacement for publishers. Practically, AIOs compress discovery, push classic blue links down, and … Read more
With the release of ChatGPT’s shopping feature, there’s an exciting new way for users to find and purchase products or services. If you sell products, provide bookings or manage events, you now have a great opportunity to be surfaced directly inside ChatGPT’s responses when a user indicates a purchase intent. In this guide, we will … Read more
Every day, online shoppers are unknowingly influenced by internal, unconscious psychological triggers that drive decision making. There is a vast and often unexplored field for marketers: cognitive biases, or the short cuts our brain takes in decision making. These often result in automatic, predictable decision making that we often refer to as heuristics. In an … Read more
In the rapidly evolving SEO landscape, AI-generated content has become routine for quickly creating blog posts, product descriptions, etc. Although many AI tools are able to produce drafts in seconds, those drafts often lack the human quality and authenticity that readers (and Google) are expecting. Google’s content guidelines explicitly proclaim that high-quality, people-first content is … Read more