Lorenzo Solís

Every day, online shoppers are unknowingly influenced by internal, unconscious psychological triggers that drive decision making. There is a vast and often unexplored field for marketers: cognitive biases, or the short cuts our brain takes in decision making. These often result in automatic, predictable decision making that we often refer to as heuristics. In an … Read more

In the rapidly evolving SEO landscape, AI-generated content has become routine for quickly creating blog posts, product descriptions, etc. Although many AI tools are able to produce drafts in seconds, those drafts often lack the human quality and authenticity that readers (and Google) are expecting. Google’s content guidelines explicitly proclaim that high-quality, people-first content is … Read more