I’m a Growth Marketing leader who helps products scale faster with simple plans, clear goals, and tight execution.
15+ years. Global scope. Full-funnel impact from acquisition to retention across SEO, Paid Search, Paid Social, CRM, Affiliates, and CRO.
Today I lead organic and acquisition initiatives at Eventbrite, partnering with Product, Data, and Engineering to grow demand and revenue. Eventbrite serves 90M+ ticket-buyers with 800K organizers and sold 284M tickets last year.
Before this, I led growth at Just Eat Takeaway across eight markets, driving +12M organic sessions per month and building playbooks that scaled.
Earlier at bwin (Entain), I managed marketing across 16 countries and drove +83% organic search growth across the region.
I’ve also grown EF Education First and large e-commerce brands, always mixing product thinking with performance marketing.
What I’m known for
- Turning SEO into a product lever: technical health, content systems, and internal linking that compounds.
- Clear operating rhythm: focus metrics, weekly experiments, fast learnings, and clean reporting.
- Building teams and culture: simple processes, high standards, and honest feedback.
- Spend efficiency: planning, forecasting, and ROI discipline at scale.
Highlights
- Judge at the Global Search Awards, UK Search Awards and MENA Search Awards.
- Former professor of SEO & Digital Marketing at IEBS Business School.
- Side project builder: I launched AplicacionesAndroid.es in 2009 and grew large social communities around it.
- Named 3rd Best SEO in Europe in a contest in 2008.
A bit more
I was born in Asturias, Spain, and have lived in London, Barcelona, and Madrid. I love tech, data, and AI. Outside work you’ll find me playing sports or traveling with family and friends.